Telkom joins Youth Owned Brand Awards as sponsor of the technology category
By Edward Tsumele, CITYLIFE BUSINESS Editor-In-Chief
Telecommunications giant Telkom has joined Youth Owned Brands Awards as a sponsor for the technology category of the awards.
Telkom joins other leading institutions that have come on board this year to support these awards that are increasingly attracting a lot of interest from brands started and led by young South African entrepreneurs since they were started just under three years ago by young marker Pat Mahlangu of Pat on Brands. Other category sponsors include Wits Business School, with Standard Bank as the title sponsor.
This year, this is the second year in which brands that have demonstrated excellence in the market are being awarded.
“The Top 16 Youth-Owned Brands Awards are ecstatic to announce the partnership with as the technology category. This category focuses on brands that produce and sell goods and services in electronics, as well as other industries related to IT including apps.
Telkom serves a broad customer base ranging from individual customers, SMME to large enterprise. The telecommunications giant has diverse offerings, enabling true digital convergence. Telkom’s proposition includes integrated voice, data, fixed, mobile, IT and data centre solutions that strive to connect customers to a better life. They aim to provide deep and credible relationships and a distinctive customer experience for their customers,”” said the organizers in a statement.
Telkom continues to be an ally of celebrating and honouring young people for the work that they do in cyberspace. They believe in the criticality of supporting youth-owned brands across South Africa, hence the partnership with the Top 16 Youth-Owned Brands Awards. Visibility and accessibility of youth to the necessary tools is requisite to building and driving growth of their business and growth in South Africa.
“Connectivity is at the centre of growth for every business. Many young people starting businesses build their brands online. We are delighted to have Telkom on board as they offer connectivity solutions that enable growth for youth-owned brands,” says Pat Mahlangu, the founder and CEO of the Top 16 Youth-Owned Brands Awards.
Masingita Mazibuko, Executive Brand & Marketing, Telkom concurs saying, “Telkom is committed to empowering the youth and supporting the growth of local youth-owned brands and innovations. Our sponsorship of the Technology Category is a testament to our dedication to celebrating innovative spirit of the next generation and inspiring young entrepreneurs to leverage the power of technology to unlock their full potential.”
ABOUT TOP 16 YOUTH-OWNED BRANDS AWARDS
The top 16 youth-owned brands awards are a platform that celebrates and recognizes youth excellence. This spectacular initiative aims to support youth-owned brands and makes sure that their efforts are seen. These awards acknowledge that these youth-owned brands are contributing to job creation and economic development in South Africa. What started off as an online portal that celebrates the excellence of brands has now become a platform that these brands are given a chance to shine and known throughout the country. Shining a light on the ones who dare to make a difference.